Business Marketing
Do you have a new product or service concept or an existing product or service that needs to be taken to the next level? Business Marketing coaching is where you need to be! Your personal mentor has real-world experience through actually selling and developing products or services. Our coaches can assist you in becoming a recognized authority and innovator in your field, positioning you as the market leader. We will teach you everything from writing e-books to evolving into becoming a coach or consultant yourself! We have experience in high-end information products and taking businesses to the next level. Business professionals with a huge spectrum of expertise including e-commerce, lead generation, business optimization, direct mail, financial management, life coaching, product development, and publishing anchor our coaching organization. If you are looking for advanced marketing techniques then look no further.
Aside from the weekly appointments with your personal coach, you can also expect:
- Access to our info-marketing resource line and our technical support department.
We understand that as a student in our program you may often have quick questions
that need quick attention and the resource line is there for that purpose.
Throughout the workweek, we allow all of our students to utilize the resource
line as a tool to help them in their education. The technical support department
is there for all of your website development and design needs.
- A complete marketing curriculum to assist you in your education. As your
coach is teaching you new investing principles, you will be able to follow
along using the curriculum. The curriculum will allow you to take notes and
recall what topics were discussed in your weekly sessions.
- Additional materials as determined by the director of your program. After meeting with your director, he or she will determine what other tools would be helpful in your education. Some of the tools include additional notebooks and CD’s, custom software, tax savings and asset protection materials, and other valuable investing materials.
The one-on-one coaching relationship allows the client to suggest to the coach what areas they want to concentrate on and helps the client to fully understand a principle before moving on. Because the client is in control of the direction of the mentoring program, the following Info-Market topics are only suggestions of what can be covered during the program. These topics can, and probably will be, altered to meet the needs of the client.
| Increasing your number of customers or clients | Increasing your average transaction Value |
| Increasing your frequency of Purchase | Surveys |
| General Marketing Information | Advertising |
| Direct Mail | Referral Systems |
| Acquiring Customers at Break-even / Back-end Profits | Risk Reversals |
| Host-beneficiary Relationships | Ways to Increase Retention Rate |
| Steps to Increasing Inquiry-to-sale Rate | Direct Mail |
| Telemarketing | Special Events and Information Rights |
| Qualified Lists | Unique Selling Proposition |
| Increasing Perceived Value through Better Customer Education | Using Public Relations |
| Turning prospects Into Sales | Ways to Increase Your Customers Retention Rate |
| Ways to Increase Your Inquire-to-Sale Conversion Rate | Revenue/ Marketing Building Block Model |
| Increasing Average Transaction Value | Use of up-sell and Cross-sell |
| Use of Point-of-sale Promotions | Package complimentary Products together |
| Increase your price and margins | Change the profile of products/services |
| Offer larger units of purchase | Increasing Your Frequency of Purchase |
| Back-end product/service systems | Maintaining a Strong, Positive Relationships |
| Endorse other People's Products/Services to your list | Use Price Inducements |
| Optimization of Elements | Business Philosophy |
| Leveraging | Becoming an Innovator |
| Applying the optimization strategy to persuading your customers | Identify and Work with your current and past Customer Lists |
| Follow up by telephone | Bump and Up-sell |
| Sell, Then Sell Again | Use your Competitor's Resources and Profits |
| Offer Extended Guarantees and Incentives | Lock in Sales in Advance |
| License Your Successful Concepts | Reposition Yourself as an Expert in Your Industry |
| Decreasing your Overhead | Write only Direct-Response Ads and Sales Letters |
| Recognize and Identify your Hidden Assets | Optimizing your strategy |
| Analyze your Optimum Strategy | Testing, Measuring, and Evaluation |